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Brien Schmauck

Being in the tourism industry in Florida, as the leading industry, we are a lot of times the first people that visitors interact with. We are the gatekeepers, and with that first interaction, we can have a positive experience that really sets the tone for the rest of their trip. We serve as gatekeepers to the state.

The numbers I think speak for themselves, on the investment the state makes and the return on investment. The bigger markets will be able to survive. People will still go to Miami and Orlando, but smaller towns and cities will struggle. It’s in those smaller markets where you have businesses run by families, where that is their entire livelihood. One of the things you get from the tourism industry and marketing dollars is exposure to those hidden gems that even Floridians might not know about.