After more than a decade building a career in advertising in St. Louis and Kansas City, I relocated to West Palm Beach in October 2016.
I did not sacrifice my connections and reputation in KC because of sun and sand. I came to South Florida because tourism and several other industries are experiencing healthy growth here, That’s down to the commitment to Enterprise Florida and Visit Florida.
Take it from a marketing guy, the best way for Florida to lose the confidence of business leaders and the interest of vacationers is to stop actively marketing, promoting and supporting the state through these programs.
Don’t set the couch on fire to get the change stuck between the cushions. Optimize and improve these programs as they continue their work. Halting them burns our state’s reputation for business and tourism. Unlike a sofa, however, that reputation can’t be replaced.