Representing 30% of our annual visitation and admission revenues, tourism is a critical element for the Tallahassee Museum’s success and sustainability as it is for many of the State’s museums, zoos and botanical gardens. Visit Florida is a critical partner in our marketing efforts and their programs greatly extend our marketing reach and frequency, which we could not normally afford on our own. Without Visit Florida’s support and tourism, we would not employee the number of employees we currently have and our $12 million dollars of economic impact to our local community and the related jobs and expenditures would be significantly reduced.
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